Avoid These Traps When Optimizing Your PPC Campaign

There are a lot of things to think about when you’re optimizing your PPC campaign. It’s especially if you’re not working with reliable PPC company. You want to target the right keywords, write effective ads, and set up the best possible bidding strategy. But if you’re not careful, you can easily fall into one of these traps. These traps are costly mistakes that can cost you an arm and a leg. So, read on and be alerted of these traps here.

Targeting the Wrong Keywords

One of the biggest traps you can fall into is targeting the wrong keywords. This can quickly happen if you’re not careful about the keywords you’re choosing to target. Make sure that you’re doing your research and targeting keywords relevant to your product or service. Otherwise, you’ll be wasting a lot of money on clicks that won’t convert. Moreover, you might even end up getting your ad banned if you’re targeting too many irrelevant keywords. Another thing to watch out for is using broad match keywords. With a broad match, your ad will appear for any search that includes your keyword, even if it’s not an exact match.

Focusing on Clicks Rather Than Conversions

Another trap that many businesses fall into is focusing on clicks rather than conversions. Just because someone clicks on your ad doesn’t mean they will buy anything from you. In fact, many people will click on ads just to see what they’re all about. So, don’t get too caught up in the number of clicks you’re getting. Instead, focus on the number of conversions you’re getting. That’s what matters at the end of the day.

Not Split Testing Your Ads

What’s more, you should also make sure that you’re split testing your ads. This means creating different ad versions and seeing which one performs the best. Split testing is essential because it allows you to improve your results constantly. Otherwise, you’ll never know if there’s a better way to do things. It’s not that hard to split test your ads. All you need to do is create two or more versions of your ad and then run them simultaneously. After a while, you can see which one performs better and then ditch the other one.

Not Using Negative Keywords

Moreover, another trap you want to avoid is not using negative keywords. Negative keywords are simply keywords that you don’t want your ad to show up for. For example, if you’re selling shoes, you might want to add “free” as a negative keyword. That way, your ad won’t show up when people search for free shoes. Not using negative keywords is a mistake because it can lead to a lot of wasted clicks. So, make sure you’re using them in your campaign. These are just some of the traps you need to know when optimizing your PPC campaign. Avoid them at all costs if you want to run a successful campaign. Otherwise, you might end up wasting a lot of money. Good luck.…