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The flexibility of Focus: a case study

One of our private bankers talks to Interface about experiences he has had recently in dealing with intermediary clients who have fully exploited the flexibility of Focus.

Background
The turmoil of 2008 resulted in professional trustees, who bear great responsibility for the stewardship of trust funds, wanting to diversify their risks from the banking sector. Fairbairn Private Bank actually grew their deposit base through this difficult time through a clear communication of its conservative positioning and active risk control. Nevertheless, acting as banker for many valuable intermediary clients, including trustees, we wished to help them address their concerns - thus making their lives easier and building a strong relationship which will go far into the future.
 
How did we help?
As the custody platform - available as part of the Focus service - is segregated from all direct bank risk, assets held bear only the risks embedded in the holding itself so investors can trade with confidence into the required instruments. As an example, at the height of the financial crisis, many clients, including trustees, fled to government bonds and gold* as a safe haven from further turmoil. By already holding Focus accounts, it meant that such purchases were only a phone call away for our clients, which allowed trustees to react to the unprecedented events of late 2008 in a highly responsive manner and without the need for further paperwork. With our help, our trust clients had discharged their fiduciary responsibilities without the addition of further stress.
 
How did the situation develop?
As time moved on towards the end of 2008 and into 2009, the availability of government bonds in the secondary market became extremely restricted, to the point where yields were driven into negative territory. To assist in this area, we were able to work with clients and brokers to participate in government bond auctions - the method of new (primary) issues coming to market. The upshot was that our clients were often able to maintain a protective stance without suffering negative returns as a result.
 
What has happened since?
The potential for systemic failure has largely abated and the attraction of government bonds has since waned, especially given the huge cost of stimulus packages and the creation of massive budget deficits. For many clients, 2009 saw fears replaced by a sense of opportunity in selective risky assets and for those wary of equity markets, corporate bonds were the asset of choice. Whilst many investors have entrusted us with the management of their bond exposures and thus benefiting from ongoing professional oversight, some have preferred to seek selective direct issues on an execution-only basis - a riskier activity but with the potential for outsized returns. Once again, we stepped in with the ability to participate in many new issues (primary market) through our strong partnership with specialist brokers.
 
The delivery of Focus capabilities through proactive and responsive relationship management is key to the bank's proposition. Whilst no one can predict with any certainty what will happen in global economies and markets, our clients can rest assured that we will be here to help.
 
*Gold can be purchased through the Focus service via exchange-traded funds (ETFs), certificated gold and allocated gold which are all backed by physical commodity.