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Profile on... Julia Warrander, Private Banker

Julia Warrander

Q: How did you come to be at Fairbairn Private Bank?
A: After a six year "sabbatical" from banking, having previously worked in investment banking, I have more recently studied landscape design, had two children, taught Pilates and, most recently, worked in consulting in Italy. The decision to return to the industry was not taken lightly and, in addition, the world of finance in 2008 was a very different place from the bull market in bonds I had left behind back in 2002.

 

The choice to move into private banking was a considered one - I felt the sector offered long-term growth potential and was less aggressive to work in than investment banking. In addition, the opportunity to leverage my international experience, having lived in Asia, America and Europe and to focus on all asset classes, rather than just fixed income, was a very attractive one.

I have been visiting Jersey for the past 39 years and during my somewhat nomadic life, it has always been a home-away-from-home. In addition, its small size means for short commutes, offering the possibility of maintaining a good work-life balance, which is a priority for me. I interviewed with a number of institutions, all very different from one another and each offering interesting and challenging roles, however, Fairbairn Private Bank stood out from the rest. The quality of the interview process, the focus on long-term client relationships (as opposed to products) and, above all, the flat hierarchy and friendly work atmosphere serve to set the bank apart from the others.

Q: So how did you find the transition from your previous positions to a private banker?
A: The main differences between life in private banking, versus institutional sales, are derived from the fact that you are dealing with an individual's wealth, as opposed to a company's, investment manager's or commercial/central bank's funds. Private clients are not always as knowledgeable of products and solutions and it is vital to consider their long-term financial needs. As a consequence, the relationship is much more personal, often multi-dimensional and trust is paramount. So far I am thoroughly enjoying the experience.

Q: What are your goals/aims at Fairbairn Private Bank?
A: To be the go-to person, within the company, for fixed income and money market expertise and provide clients seeking advisory services in these areas with the appropriate advice and recommendations.

To maximise the use of technology in delivering a first class service to our clients, driving future enhancements to our award-winning Focus platform, and utilising our CRM software to its full capacity.

Q: Is there anything that your clients are particularly interested in at the moment?
A: Both existing and potential clients are becoming increasingly discerning with respect to whom they bank with and the kind of service offered by their private bank. Those who have suffered capital losses in 2008 now seek integrity and trusted advice from a bank that genuinely puts their needs first. Fairbairn Private Bank's focus on the client, transparent nature, conservative business philosophy and long-term perspective positions the bank well, in order to meet and hopefully exceed clients' expectations.

On a more personal note, with bonds back in vogue, my fixed income background is proving quite valuable. A significant number of clients are allocating money out of cash, equities or government debt into investment grade corporate bond funds, with some investors even choosing to purchase individual bond issues outright. The rationale for investing in the credit markets is more compelling than it has been in years, as the asset class offers significantly more attractive returns versus cash, with a lower risk profile than equities.

Q: Your top tip?   
A: If planning a vacation in Italy, give Umbria and Tuscany a miss and instead head to Piedmont: the home of fabulous red wines (eg, Barolo), white truffles and the chocolate shops of Turin. Surrounded by the Alps on three sides and with rolling vineyards to the south, the region is very definitely worth a visit.

Education: Oxford University graduate (1990) BA (Hons) / MA in Geography. Diploma (Hons) in Garden Design from the KLC School of Design, London (2003)
Career: Citibank: Relationship Management-Financial Institutions Group -- Deutsche Bank: Senior Dealer, Money Market Sales and Trading -- Goldman Sachs: Executive Director, Money Market Sales; Vice President, Head of Fixed Income Emerging Market Sales Asia; Vice President, Global Head of Fixed Income eCommerce Marketing -- Landscape & Garden Designer -- Independent Marketing & Business Strategy Consultant
Likes: Skiing, good wine, new adventures, the company of friends and family, laughter
Dislikes: Anchovies, office politics, false promises, arrogance
Life ambition: To watch my children grow up happy and healthy
If you weren't here now, what would you be doing? Enjoying a glass of Barolo, having spent the day on the slopes of Mont Blanc.