Launch of new e-newsletter for intermediaries
Fairbairn Private Bank has launched
‘Interface’, a new e-newsletter aimed at intermediaries,
accountants, IFAs and other introducers worldwide. The
inaugural edition, published last week, is part of the bank’s plans
to raise its profile and develop its relationships within the
intermediary sector.
Distributed quarterly, Interface will include:
topical news from the bank’s latest press releases and news
articles; a regular feature entitled “Spotlight on…” which will
showcase a different Fairbairn Private Bank banking or investment
service in each edition; market updates from Old Mutual, the bank’s
parent company; quarterly reports for the bank’s core investment
service; and profiles on the private and personal banking
teams.
To complement the e-newsletter, a special
intermediary area is now available on the bank’s website. The
password-protected area is designed to offer a convenient portal
into the bank’s latest news and product and service information,
all of which is intended to be of particular interest to the
intermediary sector. The added security of the area means that it
can only be accessed by those involved in the introducer business
who register online.
Janet Taylor, senior marketing executive at
Fairbairn Private Bank, said, “Interface will serve to increase the
regular communication with the intermediary sector. Up until now we
have focused on direct client communication through our quarterly
newsletter ‘Reflections’, but it is becoming increasingly apparent
that introducers are a big contributor to the success of our
business, as 37% of our clients have been introduced through
intermediaries. As we provide a no cross sell policy, and therefore
do not contact introducers’ clients directly, it is vital that we
communicate news to the introducers on a regular basis in order
that they can pass this onto their clients, where they feel
appropriate.”
If you would like to register to receive the
Interface e-newsletter, please register
online.