Career profile on... Rebecca Laforey, private banker
 |
1. What was your first job?
When I was about 13, I tutored younger students in mathematics
after school. However, this was only on an informal basis. My
first "real" job was teaching business English to senior executives
of large multinationals, particularly bankers, in Barcelona and
Frankfurt. Teaching them was an eye opener and I soon realised that
I was far more interested in understanding more about banking and
investments, than I was in explaining the difference between the
past and present perfect tenses! I moved from Barcelona to
the Isle of Man in 2002 to pursue a career in banking and study at
the Isle of Man Business School. My career in private banking
developed from there and I've worked for Fairbairn Private Bank
since 2004.
|
2. What did you want to be when you were at
school?
I wanted to be a zoo keeper. Not unusually for a little girl, I
loved animals but, perhaps unusually, I particularly liked
crocodiles! You couldn't drag me away from the reptile enclosure, I
was fascinated by them. Only in hindsight do I realise this was a
slightly bizarre fascination!
3. What Qualifications/Training do you need for your
job?
The current minimum qualification necessary is the Financial
Planning Certificate. However, this certificate is a "level
3" qualification and, as from 2012, the UK (and the Isle of Man
thereafter) will require a minimum level 4 qualification. To
prepare for this, I recently completed a diploma in Private Client
Investment Advice and Management, which is a level 6 exam, and I
achieved a merit in this.
But I'd say that, as with most jobs, experience is just as
important as formal qualifications.
4. What is the best thing about your job?
Delivering a truly personal service to a small number of clients
and really getting to know them and their specific requirements has
always been important to me and my job fully delivers this. In the
case of private clients, my aim is to build a relationship such
that I ultimately end up working not only with them but also with
their children and their children's children in future. In the case
of companies or professional intermediaries, the ultimate accolade
is when my professional clients feel confident enough to not only
introduce their own clients, but open personal accounts for
themselves and their families. The job satisfaction I get
from this is very rewarding.
5. What is the most difficult thing about
it?
I believe the most difficult thing about my job is also one of
Fairbairn Private Bank's key strengths: listening to, understanding
and delivering clients' specific and unique requirements. This
applies whether the client is a private individual, a trustee, a
professional representative or a company. It is imperative that I
fully comprehend and agree on what is expected of me and what the
client wishes to achieve at the outset of a new relationship in
order to be able to deliver these expectations. The bank's stated
aim is to service its clients better than any other financial
services organisation and this challenging goal is something that I
keep at the forefront of my mind.
6. What are the most important qualities you need in
your role?
It's crucial to be able to listen to clients' requirements and
formulate a plan to meet their goals, given unique circumstances,
objectives, tax position and constraints. Managing successful
relationships with clients and their professional counterparties is
at the core of private banking and effective listening and
communication skills are essential. A hearty dose of common sense
also helps!
One also needs to maintain a keen interest in business and
investment markets and other financial or political developments
worldwide, which may impact either directly or indirectly on
clients' portfolios, banking requirements, tax position or estate
planning needs.
7. What advice would you give to someone who wants to
get in to the same industry?
The most successful client relationships are based on trust, which
is difficult to earn and easy to loose. Ensure you do not
overpromise, that you agree on realistic objectives and that you
communicate regularly with your clients, to keep up to date with
their changing objectives and requirements.